We are passionate about helping your business grow. And what better way to do that than to target the right audience. To say the right things, with the right words.
What is Google AdWords?
Launched in 2000, Google AdWords is a pay-per-click (PPC) advertising platform. The way we incorporate Google Ads for you as a client is through Google Search Networks. This allows you to show your ads to users who are actively searching for the keywords that you’ve selected. For example, if you are an insurance broker, we bid to have your ad show up every time a user types ‘insurance brokers in KZN’ into the Google search engine.
Why do I Need it?
Google AdWords is still one of the best ways to reach your target audience. In one of our previous blogs, we discussed website retargeting and why it is important. A well-placed ad can turn people into valuable customers.
Depending on your type of business, you have the option of getting more website traffic (our main focus at Classic Fusion Media), getting more phone calls, or driving traffic to your location (store).
What is the Cost of Google Ads?
The cost of Google ads varies based on several factors including:
- the competitiveness of your keywords
- the competitiveness of your industry
- your geographic location
- the quality of your advertising campaigns and more.
We consult with you to determine a budget that works for your business. Google Ads allow for flexibility to your spend, meaning you can pause or adjust your spend at any time.