A logo is a combination of text and imagery that tells people the name of your small business and creates a visual symbol representing your vision. It’s a big part of your brand identity (what people will see). A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty.
We’re passionate about branding because we know it’s much more than a well-designed logo. A brand is who you are, what sets you apart from your competitors and how customers perceive you. Good branding creates a sense of trust and gives the impression that you’re an industry expert.
Your brand strategy defines the promise you’re making (what you stand for) and the personality you’re conveying to your customers. It’s what makes your logo, colour palette, and slogan unique; but those are just creative elements that complement the work. Your brand lives in every day-to-day interaction you have with your market.