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OUR APPROACH

We make it our goal to cut through the overlapping terms and jargon synonymous with the digital media sphere to formulate a customised solution that is clear and straightforward for each of our clients.

 

In doing so, we analyse each client’s unique digital media needs in terms of the following key areas:
CFM Strategy 2021

A. Branding

Branding is a marketing practice whereby a company creates a name and a symbol or design (logo) that is easily identifiable as belonging to the company.

B. Brand Strategy

A brand strategy is who you are as a business – your values, your authentic points and what makes you “you”. It delves deeper into your brand’s story.

C. Communication Strategy

A communication strategy guides an entire programme or intervention. It sets the tone and direction so that all communication activities, products, and materials work in harmony to achieve the desired outcome.

D. Content Strategy

A successful content strategy generates results you can measure. Without a plan to inform your content creation process, you spend valuable time creating and publishing content that isn’t exciting for the brand’s audience, doesn’t convert, or quickly becomes obsolete.

E. Advertising Strategy

An advertising strategy is the “what” on which you put “paid spend” based on steps C & D.

F. Maintenance

Digital media maintenance ensures your digital footprint is maintained and that online securities are in order.

Let’s grow your business together.

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Our Process

We aim to keep the design and execution process as simple as possible from project initiation to delivery.

Our Process
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