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OUR APPROACH

When we use the same language, we have a common understanding of precisely what we mean and what’s expected. Having a common language also helps to “keep the main thing the main thing”. In the digital media sphere, there’s often a lot of overlapping terms that leave people confused. For this reason, we have broken down our service offering into the following six focus areas. 

Our approach is different in that we look at each of these critical areas and advise our clients based on each. We then create a custom solution for each client based on their needs and goals. 

CFM Strategy 2021

A. Branding

Branding is a marketing practice whereby a company creates a name and a symbol or design (logo) that is easily identifiable as belonging to the company.

B. Brand Strategy

A brand strategy is who you are as a business – your values, your authentic points and what makes you “you”. It delves deeper into your brand’s story.

C. Communication Strategy

A communication strategy guides an entire programme or intervention. It sets the tone and direction so that all communication activities, products, and materials work in harmony to achieve the desired outcome.

D. Content Strategy

A successful content strategy generates results you can measure. Without a plan to inform your content creation process, you spend valuable time creating and publishing content that isn’t exciting for the brand’s audience, doesn’t convert, or quickly becomes obsolete.

E. Advertising Strategy

An advertising strategy is the “what” on which you put “paid spend” based on steps C & D.

F. Maintenance

Digital media maintenance ensures your digital footprint is maintained and that online securities are in order.

Let’s grow your business together.

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Our Process

We aim to keep the design and execution process as simple as possible from project initiation to delivery.

Our Process
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