Durban from the BluffTen years.
One standard.
Classic Fusion Media is a full-service digital marketing agency in Hillcrest, KwaZulu-Natal. Built on long-term client partnerships, and still run by the people who do the work.
Built on relationships, not pitches.
HillcrestMost agencies are built to win the pitch. CFM was built to keep the client. Ten years in, more than fifty businesses trust us to run their marketing every month, and most of them have for years.
That shapes everything. We put strategy before spend because a partnership only survives if the numbers hold up. We keep every discipline in-house because handovers between suppliers are where quality dies. We report in plain language because a client who understands the report renews.
We work across manufacturing, finance, recruitment, property and care, retail, education, and the church and non-profit sector. The sectors change. The discipline does not.
Four things we will not compromise on.
Strategy before spend
No design, campaign or post starts before the strategy is written and agreed. It costs a week. It saves the year.
Own the outcome
One team, one point of contact, one report. When something is not working, you hear it from us first, with the fix.
Say it straight
No hype, no jargon, no rhetorical questions. In our proposals, our reports and our clients' brands.
Keep learning
The tools changed five times in ten years. CFM Labs exists so the agency is always using what works now, not what worked in 2018.
The people on your account.
Every account is run by the people below, not handed to a junior after the pitch.
Ockie van Heerden
Clair Hall
Benjamin Thompson
Caera Wallace
Ethan Kinder
Hillcrest, KwaZulu-Natal.
Based in the Upper Highway area outside Durban, working with clients across KZN, South Africa and abroad. Most of our clients we meet in person. The rest we meet on a call, and it works just as well.
Valley of a Thousand Hills