Umgeni River mouthGet found by people already looking.
SEO planned around the searches that turn into customers, and measured on enquiries, not vanity rankings.
Your website looks good but the phone is quiet, competitors show up above you on Google, or you cannot tell whether the SEO you are paying for is doing anything.
Bordax: an Insights content engine built for searchVery few people searching for what you sell look past the first page of Google. SEO is how you earn a place there without paying for every click. We start with an audit and keyword research, fix what is holding your site back, then build the content and authority that move you up and keep you there. Because we build websites too, our developers fix technical problems themselves instead of sending you a list.
SEO audit
A full technical and content audit of your site: speed, indexing, structure, broken links, duplicate content and what competitors are doing better. Delivered as a prioritised fix list.
Keyword strategy
Research into the searches your customers actually use in Durban and KZN, mapped to the right page, so every page has a job.
Technical SEO
Site speed, Core Web Vitals, mobile usability, indexing, sitemaps and structured data, fixed by the developers who build our websites.
On-page optimisation
Titles, meta descriptions, headings, internal links and copy reworked, so Google and customers both understand what each page offers.
Local SEO and Google Business Profile
Your Business Profile set up and managed, the same name, address and phone everywhere, local citations and reviews, so you show up in map results near you.
Content that ranks
Service pages, location pages and articles written to fill the gaps in your search presence, published on a calendar.
Link building
Relevant links and mentions from South African websites that build your authority over time.
Reporting on request
Rankings, Search Console and Google Analytics data in a plain-language report whenever you ask for one.
- Google Search Console
- Google Analytics 4
- Google Business Profile
- Rank Math
- WordPress
- Schema.org
Be the answer
in AI search.
More customers now ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews who to call. Those tools lean on websites that state clearly who a business is, what it does and where, and that answer real questions directly. That work is built into every CFM SEO plan.
Entity statements
Who you are, what you do, where and since when, stated the same way everywhere Google and AI tools look.
Structured data
Schema markup for your business, services, reviews and FAQs, so machines read your site correctly.
Question-led content
FAQs and pages that answer the questions your customers ask, directly and early.
AI crawler access
Your site opened to the AI crawlers that matter, with an llms.txt summary of your business.
A plan you can see working.
Audit
A full technical and content audit, plus keyword research for your market. You get a clear, prioritised list of what is holding the site back.
Fix
Our developers fix speed, indexing, structure and on-page issues. Quick wins first, so movement starts early.
Build
Service pages, location pages and articles written to the searches your customers use, published on a calendar.
Earn
Local citations, reviews and relevant South African links that build your authority over time.
Refine
We keep improving pages and content as rankings move. Reporting on request.
Bordax
Full website framework and an Insights content engine built for search.
Fouché & Co
Eleven-page website rebuild with SEO articles and POPIA compliance.
Three plans.
Visible progress.
Every plan includes technical SEO, on-page optimisation and rank tracking, with reporting on request.
Foundation
For a local business building its search visibility.
- 5 pages optimised a month
- 20 keywords tracked
- 1 content piece a month
- Core technical SEO
- Reporting on request
Growth
For a business competing for Durban and KZN searches.
- 10 pages optimised a month
- 40 keywords tracked
- 2 content pieces a month
- Link building
- Full technical SEO
- Reporting on request
Authority
For a business that wants to own its category in search.
- 20+ pages optimised a month
- 80 keywords tracked
- 4 content pieces a month
- Link building
- Full and advanced technical SEO
- Reporting on request
Want a starting point first? A full SEO audit is a once-off project, scoped to the size of your site. Ask for an audit.
SEO, answered.
How long does SEO take to work?
Typically you will see early movement within two to three months and meaningful results in four to six, depending on your competition and how much the site needs fixing. SEO compounds: the work done this month keeps paying off long after it is finished.
How much does SEO cost?
It depends on the size of your site, how competitive your market is and how much content you need. We have three monthly plans, Foundation, Growth and Authority, and a once-off audit if you want a starting point first. We quote once we have looked at your site.
What is local SEO?
Local SEO gets your business into Google’s map results and near me searches in your area. It covers your Google Business Profile, consistent name, address and phone details across directories, your reviews, and location pages on your website.
Can you guarantee the first position on Google?
No, and be wary of anyone who does. Google controls the rankings. What we commit to is the work: a clear plan, the fixes and content delivered every month, and honest answers on what it achieved.
Is SEO better than Google Ads?
They do different jobs. Google Ads puts you at the top of the page today and stops when you stop paying. SEO takes longer, but keeps bringing in visitors without paying per click. Many businesses run both, with ads covering the gap while SEO builds.
Does SEO help my business show up in ChatGPT and AI search?
Yes, when it is done properly. AI tools draw on websites that state clearly who a business is, what it does and where, and that answer real questions directly. We add structured data, question-led content and AI crawler access to every SEO plan.
Ready to get
found?
Send us your website address and the services you want to be found for. Ockie or Clair will reply within one working day.
“Amazing company and even better people.” Honest. Responsive. Delivers.