Work we are
proud of.

A couple of years ago we helped rebrand BMA to what it is today. What BMA does is often hard to explain to people – so here is a quick high-level explainer of what BMA does.

Coming soon from Dignity4You: the Men’s Briefs range

Dignity4You is developing a new range of washable, reusable men’s briefs, shaped by feedback from the men who wear them. Customers asked for something they could wear to the gym and through an active day, with more colour choice and a look that feels like everyday underwear.

The range comes in four colours men already wear: Classic Cream, Charcoal, Navy and Heather Grey. They’re easy to match and stay quiet under everyday clothes. A thicker black waistband sits flat and holds firm through every stride and stretch. The branding is one simple Dignity4You mark on the band.

Discreet, reusable protection, designed for men who keep moving.

Look good. Feel good. Move freely.

What we did
Concept mockups: turned a customer’s suggestion (more colours, gym-ready, a cleaner branded look) into mockups of the new briefs range.
Colours: set the four colourways and why each was chosen. They’re versatile, they match easily and they don’t show under clothing.
Design details: chose a thicker waistband for support during activity, and a single small logo instead of loud branding.
Branding pack: a cover, a lineup board, a palette and type sheet, one sheet per colour and four 9:16 story cards. All of it is in a PDF, with individual product shots and transparent cutouts.
Promo video: a 39-second motion promo with a professional voiceover and soundtrack, explaining the colours, the waistband and the logo. It comes in 9:16 for Reels, TikTok and Stories, and 3:4 for the feed.
ClickUp: the video and the PDF are attached to the task, with the time logged.

CO3 Technologies builds serious software. For more than two decades, Nucleus has run the back office for office technology dealers across Africa, the Middle East and the UK, and now they’re launching Nucleus IOP into the US market.

The product is strong, but the story is complex. Meter reads, PSA integrations, Coverage Assurance and SLA tracking are hard to explain in a sales call, and even harder on a landing page. Great B2B software often gets lost in its own detail.

So we set out to show what CFM can do with a brand in a single day. We studied the CO3 website, pulled the brand system straight from it (colours, type, components and voice) and documented it as a full brand style guide. Then we used that system to produce a 60-second motion explainer that tells the whole story simply: the problem, the platform and the proof, ending with one clear call to action.

Every frame is on brand. The voiceover and music were produced and mixed in-house, and the video was delivered in landscape and 3:4 portrait, ready for LinkedIn, the website and sales decks.

This is what CFM Motion is built for: turning complex products into one-minute stories people actually understand, consistently, month after month.

One check before you post this: I’ve framed it as a showcase CFM made to demonstrate what it can do. If CO3 commissioned the work, or you’re sending it to them as a pitch, tell me and I’ll adjust the framing.