Classic Fusion Media Website: www.classicfusionmedia.com Last updated: June 2026

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      • Registered company name and registration number

      • Registered/physical address

      • Information Officer name and dedicated email

      • Contact phone number

      • Your Meta App ID and data-deletion contact (only if you operate a registered Meta/Facebook App or use Facebook Login)

    You must also have your Information Officer registered with the Information Regulator (section 55, POPIA). Delete this note before going live.

    1. Introduction

    Classic Fusion Media (“CFM”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit www.classicfusionmedia.com (the “Website”), engage our services, subscribe to our communications, or interact with us on social media.

    This policy is published in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”) of South Africa, and reflects the data-use requirements of the platforms we operate on, including Meta Platforms (Facebook, Instagram, WhatsApp and Messenger).

    By using our Website or providing us with your personal information, you acknowledge that you have read and understood this policy.

    2. Who we are (the Responsible Party)

    For the purposes of POPIA, the Responsible Party is:

       

        • Entity: [Registered company name, e.g. Classic Fusion Media (Pty) Ltd]

        • Registration number: [Company registration number]

        • Trading since: 2016

        • Address: [Street address], Hillcrest, KwaZulu-Natal, South Africa

        • Email: [General contact email, e.g. info@classicfusionmedia.com]

        • Telephone: +27 31 001 9010

      3. Information Officer

      In line with section 55 of POPIA, we have appointed an Information Officer responsible for our compliance with this policy and with POPIA:

         

          • Information Officer: Ockie van Heerden

          • Email: info@classicfusionmedia.com]

          • Telephone: +27 31 001 9010

        Direct any questions, access requests, corrections, objections or deletion requests to the Information Officer using the details above.

        4. The personal information we collect

        Depending on how you interact with us, we may collect the following categories of personal information:

           

            • Identity and contact details: name, surname, email address, phone number, company name, job title.

            • Enquiry and communication data: the content of messages you send through our contact forms, email, WhatsApp, social media, or live chat.

            • Marketing data: your communication preferences and subscription status for newsletters or updates.

            • Client and billing data (where you become a client): billing contact details, services requested, and information needed to deliver and invoice for our services.

            • Technical and usage data: IP address, browser type, device information, operating system, referring pages, pages viewed, and time spent on the Website.

            • Cookie and tracking data: information collected via cookies and similar technologies, including the Meta Pixel (see Sections 8 and 9).

            • Social media interaction data: information you share when you engage with our pages, ads, or content on Facebook, Instagram, LinkedIn or other platforms.

          We do not intentionally collect special personal information (such as health, religious or biometric data) or the personal information of children, except where you voluntarily provide it or where it is required to deliver a specific service with your consent.

          5. How we collect personal information

          We collect personal information:

             

              • Directly from you when you complete a form, email us, message us, subscribe, or engage our services.

              • Automatically through cookies and tracking technologies when you use the Website.

              • From third-party platforms when you interact with our advertising or social media content (for example, Meta and Google).

              • From publicly available sources or referrals in the course of business development.

            6. Why we process your information (purpose and lawful basis)

            We process personal information only for lawful purposes and on a recognised legal basis under POPIA — your consent, the performance of a contract with you, our legitimate interests, or compliance with the law. Our purposes include:

               

                • Responding to your enquiries and providing the services you request.

                • Managing our client relationships, projects, quotes and invoicing.

                • Sending you marketing communications where you have opted in (see Section 16).

                • Operating, maintaining, securing and improving the Website.

                • Measuring and improving the performance of our advertising and content.

                • Meeting our legal, tax and regulatory obligations.

              We process information in accordance with the eight conditions for lawful processing set out in POPIA: accountability, processing limitation, purpose specification, further processing limitation, information quality, openness, security safeguards, and data subject participation.

              7. CFM as an Operator for our clients

              As a digital marketing agency, we sometimes process personal information on behalf of our clients — for example, when we manage a client’s advertising accounts, run their campaigns, or handle data captured through their channels. In these cases CFM acts as an Operator under POPIA, processing that information only on the documented instructions of the client (the Responsible Party) and under a written operator agreement that requires appropriate confidentiality and security. This policy governs the information for which CFM itself is the Responsible Party.

              8. Cookies and tracking technologies

              Our Website uses cookies and similar technologies to function properly, remember your preferences, analyse traffic, and measure advertising performance. These include:

                 

                  • Strictly necessary cookies that enable core Website functions.

                  • Analytics cookies (such as Google Analytics) that help us understand how the Website is used.

                  • Advertising and tracking cookies, including the Meta Pixel, which help us measure ad performance and reach relevant audiences.

                You can control or disable cookies through your browser settings. Disabling some cookies may affect how the Website works. Where required, we request your consent before placing non-essential cookies.

                9. Meta Platforms (Facebook, Instagram, WhatsApp and Messenger)

                We use Meta Platforms’ tools and technologies as part of our marketing and communication activities. This section explains what that involves and how to control it.

                   

                    • Meta Pixel: Our Website may include the Meta Pixel, which collects technical and interaction data (such as pages visited and actions taken) to measure the effectiveness of our advertising and to show relevant ads. This data is shared with Meta and processed under Meta’s own data policies.

                    • Custom and lookalike audiences: We may use information such as your email address or website activity to build advertising audiences on Meta’s platforms. We only do this on a lawful basis.

                    • Page and ad interactions: When you interact with our Facebook or Instagram pages, ads, forms (including Lead Ads) or messages, we may receive the information you choose to share.

                    • WhatsApp / Messenger: If you contact us via WhatsApp or Messenger, we process the messages and contact details you provide in order to respond to you.

                    • Facebook Login / app integrations (include only if applicable): If you choose to log in or connect via Facebook, we receive the information you authorise Meta to share (such as your name and email). Our Meta App ID is [App ID].

                  Your control over Meta data:

                     

                      • You can adjust your ad preferences and off-Meta activity settings directly in your Facebook and Instagram account settings.

                      • You can revoke any permissions you previously granted to us in your Meta account’s “Apps and Websites” settings.

                      • You can request that we delete the data we hold about you at any time (see Section 10).

                    Your use of Facebook, Instagram, WhatsApp and Messenger is also governed by Meta’s own Privacy Policy and Terms, which we do not control.

                    10. How to request deletion of your data

                    You may request that we delete the personal information we have collected from or about you at any time, free of charge, and regardless of where you are located. You do not need to provide a reason or obtain our approval.

                    To request deletion, contact our Information Officer at [info@classicfusionmedia.com] with the subject line “Data Deletion Request”. We will action verified requests without undue delay, subject only to information we are legally required to retain (for example, tax and accounting records). Where deletion is not possible for a legal reason, we will tell you why.

                    If your data was collected through a Meta Platform integration, you may also withdraw access or remove the app in your Meta account settings, which will trigger our deletion process for the associated data.

                    11. Sharing and disclosure of personal information

                    We do not sell your personal information. We may share it with:

                       

                        • Operators / service providers who process information on our behalf (for example, hosting, email, CRM, analytics and advertising platforms), under agreements that require them to protect it.

                        • Advertising and analytics platforms, including Meta and Google, as described in this policy.

                        • Professional advisers, such as auditors or legal advisers, where necessary.

                        • Authorities or regulators, where required by law or to protect our legal rights.

                      12. Cross-border transfers

                      Some of our service providers (such as Meta, Google and email or hosting providers) are located outside South Africa. Where we transfer your personal information across borders, we do so in accordance with section 72 of POPIA — only where the recipient is subject to laws, binding rules or agreements that provide an adequate level of protection comparable to POPIA, where you have consented, or where the transfer is necessary to perform a contract with you.

                      13. Security safeguards

                      In line with section 19 of POPIA, we maintain reasonable technical and organisational measures to protect personal information against loss, unauthorised access, and unlawful processing. These include access controls, secure (HTTPS) transmission, reputable service providers, and limiting access to authorised personnel. While we take security seriously, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

                      If a security compromise affecting your personal information occurs, we will notify you and the Information Regulator as required by POPIA.

                      14. Retention of personal information

                      We keep personal information only for as long as necessary to fulfil the purposes set out in this policy, or as required by law (section 14 of POPIA). When information is no longer needed, we securely delete or de-identify it.

                      15. Your rights as a data subject

                      Under POPIA, you have the right to:

                         

                          • Be notified that we are collecting your information, and that it has been accessed without authorisation.

                          • Request access to the personal information we hold about you.

                          • Request correction or deletion of information that is inaccurate, irrelevant, excessive, out of date, or no longer authorised.

                          • Object to the processing of your personal information, on reasonable grounds, free of charge and through accessible channels.

                          • Withdraw consent at any time, where processing is based on consent.

                          • Not have your information processed for direct marketing by unsolicited electronic communication without your consent.

                          • Lodge a complaint with the Information Regulator.

                        To exercise any of these rights, contact our Information Officer (Section 3). You may submit access or objection requests by email or any reasonable means, and we will not charge you to object to processing.

                        16. Direct marketing

                        We will only send you direct marketing by electronic communication (email, SMS, or automated message) where you have consented (opted in), or where you are an existing customer and we are marketing similar services — and in every case we give you the ability to opt out at no cost. Every marketing message includes an unsubscribe option. You can withdraw your consent at any time by clicking unsubscribe or contacting our Information Officer.

                        17. Children’s information

                        The Website is not directed at children, and we do not knowingly collect the personal information of children under 18 without the consent of a competent person. If you believe we have collected a child’s information without proper consent, please contact us so we can delete it.

                        18. Links to other websites

                        Our Website may contain links to third-party websites and platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to read their privacy policies.

                        19. Changes to this policy

                        We may update this Privacy Policy from time to time to reflect changes in our practices or the law. The latest version will always be available on this page, with the “Last updated” date revised accordingly. Material changes will be communicated where appropriate.

                        20. How to contact us

                        For any questions about this policy or how we handle your personal information, contact our Information Officer:

                           

                            • Information Officer: [Name]

                            • Email: [info-officer@classicfusionmedia.com]

                            • Telephone: +27 31 001 9010

                            • Address: [Street address], Hillcrest, KwaZulu-Natal, South Africa

                          21. Lodging a complaint with the Information Regulator

                          If you believe we have not handled your personal information in accordance with POPIA, you have the right to lodge a complaint with the Information Regulator of South Africa. Complaints are submitted in writing, primarily through the Regulator’s eServices Portal.

                          Information Regulator (South Africa)

                             

                              • Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001 (Woodmead North Office Park, 54 Maxwell Drive, Woodmead, Johannesburg, 2191)

                              • General enquiries: enquiries@inforegulator.org.za

                              • Telephone: 010 023 5200

                              • Toll-free: 0800 017 160

                              • eServices Portal (lodge complaints): https://eservices.inforegulator.org.za

                              • Website: https://inforegulator.org.za

                            This document is a general privacy policy template prepared for Classic Fusion Media and is not legal advice. We recommend you have it reviewed by a legal professional and ensure your Information Officer is registered with the Information Regulator before publishing.